>>459892
>Might be a dumb question
No brother, questioning is never dumb.

>how do you go about designing something like this
Well, it depends on what you are doing and what you want. Take a look at the Route X (top middle), if I had to guess, the "oute" is a preexisting font and the guy made the R and X in the style. As did Gateway, Onyx, Endless, etc.

Some look like custom made, like XION may have been made in a square grid and then skewed. The "Ghost" is clearly 100% custom made.

But more important than everything: take a look how with only type the designer was able to bring certain characteristics to the brand, how they were able to with only letters make you feel a certain way about it, etc. It is the result of plenty of research, knowledge and studies/versions of the logo/lettering/brand. When I work with custom type, (after research of references) I do prefer to work on paper, working mainly in the shapes, not lines, and then use the computer to match fonts or vector what need to be custom made. I am nowhere close to being that good and I am not a type designer, so maybe some other anon may be more qualified to talk to you about the process.

That being said, if you want to know how to do it and the thinking behind it, I would recommend you to take some courses on typography (how to think about type, learning the elements of typography, how to design it, etc) and to get the Ellen Lupton's book "Thinking with Type".

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Might be a dumb question, but how do you go about designing something like this? I assume it's through Illustrator but do you manipulate the…

Might be a dumb question, but how do you go about designing something like this?
I assume it's through Illustrator but do you manipulate the…