>>460405
>cold contacting resulted in ZERO projects or responses at all after ~200 inquiries

This illustrates a fundamental misunderstanding of the value of advertising that ironically also accounts for a lot of situations where businesses cut out advertising spending because it didn't get exactly the results they *wanted* exactly when they wanted it ...

The value of unsolicited direct contacts can't really be determined solely on how many people sign up at the moment of contact- if that happens, great- but it's an ongoing process that isn't just a simple numbers game or a magic spell you just need to figure out and then profit.

Advertising successfully requires long haul dedication and exploiting any and all value the contact creates even if it takes time to see it- that could be improved market visibility, referrals, people whose needs are currently met being more willing to fire their current designer if he drops the ball a year from now because they have an attractive alternative in you...

Ignoring that potential just because your marketing didn't pay off immediately as revenue is short sighted and one of the most common mistakes people in business make...it's only a waste of time/money if you throw away that deeper potential by getting mad and quitting early.

If you did a direct mail marketing appeal for a client and they complained the same way you wouldn't just say "you're right, it won't help so let's give up"...

It's sales; if it's not working sell better.

Back | Go to board

Board:

/gd/

Thread:

>had a steady stream of freelance work inquiries for the last 10 years>4-5 inquiries a week, 4-5 of which got converted to clients per…

>had a steady stream of freelance work inquiries for the last 10 years
>4-5 inquiries a week, 4-5 of which got converted to clients per…