>>16743868
Why? Live sports is the only thing keeping cable afloat and Netflix wants that scalp. Paul/Tyson was a one-off event while WWE gives them a weekly test case to work with.
>Built-in fan base with higher likelihood of subscription retention due to weekly shows and year round events
>Endless catalogue of already remastered footage ready to post or use in documentaries and specials
>A self sustaining machine with its own in house actors, writers, production, etc.

That's without even accounting for the advertisers and sponsors and whatnot.

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Raw was the number 4 show on netflix with 5.9 million viewers globally between Jan 6th and Jan 12th