>>95929630
>if you want the hobby to survive long term it must be accessible.

Says who? Exclusivity works too.
But i'm sure GW knows pretty much exactly what they are doing. There are video games, and there are entry level game modes and games.
Have you seen the new Khorne Spearhead box for AoS? Its fully playable out of the box as it is, for the Spearhead game mode.
But at the same time, it includes a full Warcry Warband, which can also be played, right from that box if that person would want to try Warcry too. And with a few units more, they could play "proper" AoS (but Spearhead seems to be way more popular anyway).

Currently running is the Combat Patrol magazine, for a mere 10er you get all sorts of kits. I'm aware scalper love to buy those magazines off the stores completely, but usually its possible to pre- and backorder individual issues. (or just subscribe). With this, you can get quite a number of models, quite affordable. With those, you can play Combat Patrol and probably Kill Team too, depending on what you get.

And then of course is all the video games, and while people on 4chan shun the players as secondaries, GW does not, and welcomes them in.
I think, it works quite well for them.

>it's a game for people who got into tech before the bubble burst and comfortably make a lot of disposable income.

How in the world do you get this notion? Even if you were to buy a full army at once, including all the paints, its like 2000 in total? Who but the poorest does not have 2000 on their account for whatever emergencies? Granted, buying a Warhammer army is not an emergency, but pretty much everyone should be able to buy something for 2000 if its needed. And you certainly do not need to buy everything at once. In fact, it would be retarded to do that. And really, really everyone can afford a set of miniatures for 100-150 every two months, if he desires to build a warhammer army. (lets not discuss again how there are cheaper ways to do it).

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how much would james charge for this box today?